"This solution was able to generate overwhelming response from both property owners who are looking for agents and prospective buyers. And as expected, this has tremendously impacted on the company’s over-all sale. "
Real Estate Sales
Selling properties is not just about selling. In fact, the actual selling part is, perhaps, the easiest way in the entire process. The best Real Estate professionals will agree that, while the power to convince people to buy the property may come in handy to close a sale, but to be able to do so, a more important process must be excellently performed first. This process is called Listing and Prospecting. All sales agents who have been in the industry for quite some time know that this part of the selling process is much more important and a lot harder, than the actual closing of the sale. Closing the deal can actually happen in an instant; in some cases after a brief discussion, a firm handshake, the actual signing of the contract and closing the deal can be concluded in 15 minutes. The listing and prospecting, on the other hand, may take weeks, months and in some cases years before it can actually obtain a fruitful result.
Prospecting and Selling
It would be very ideal for Real Estate marketing companies to hire people who have the patience and skills to find prospects, the mental power to determine the best strategies to look for them, excellent skills to organize their lists of clients and the talents to convince these clients to finally close the deal. Unfortunately, we all know that finding a person who possesses all these great qualities is close to impossible.
Prospecting involves two parts. Finding what to sell and looking for people to purchase it. A common misconception is that finding a buyer is difficult. This may be true up to some extent; truth is, there is a great number of buyers who have the capacity and willingness to buy, you just have to match them with a property that they like—that is, actually, the tricky part. Getting the list of property to be included in your portfolio is very challenging. Especially if your company is on its start-up stage, having enough listing to include in your portfolio will be a very tough undertaking. And, if you do not have enough properties to show your prospective clients, it is likely that only a handful will get your services.
The 363 Think Tank Solution & Guarantee
We, at 363 Think Tank was tasked to design a solution to this problem. This solution has been tested and proven to work excellently which achieved outstanding results that does not only solve the problem of prospecting but eventually increase the sales of the company.
Initially, we developed an entire sales strategy for the company. Since they already have an existing database, we used it to design a program that established a much more attractive system. The idea is to create an impression that the company is professionally managed. Since the best advertising campaign in this industry is through referral and word-of-mouth, we tried to strengthen the image of the company through the program that we developed especially for them.
What we did is to establish the trust of the property owners. Instead of simply listing their property as one of the many properties included in the company’s portfolio, we made a full-length report that discusses all the relevant details of the property. The report basically state the current value of the real estate, why it is valued that way and what can be done to increase its supposed value.
This report practically contains the guideline that empowers the property owner on how to effectively and fruitfully sell their real estate. This report is perceived valuable by the property owners as this gives them everything they need to dispose their property in the best price possible. It is professionally done. It has reliable content and it contains a very realistic recommendation.
Now, you might be asking how this can help the marketing company get more clients, listings and eventually a lot of closed deals. This exact report includes a part where a very subtle suggestion of the best agents that will do justice in selling the property and from what company they belong to. It also includes phone numbers that the clients can call to ask questions, give feedbacks or site concerns. There are also email address, websites and other pertinent information that will direct the clients to the marketing company.
This solution was able to generate overwhelming response from both property owners who are looking for agents and qualified prospective buyers. And as expected, this has tremendously impacted on the company's over-all sales.