363Think Tank
 

Flowchart of factors that gets a house sold Royalty Free Stock Photo


"This solution was able to generate overwhelming response from both property owners who are looking for agents and prospective buyers. And as expected, this has tremendously impacted on the company’s over-all sale. "

 

363
Case study
Real Estate Sales

Selling properties is not just about selling. In fact, the actual selling part is, perhaps, the easiest way in the entire process. The best Real Estate professionals will agree that, while the power to convince people to buy the property may come in handy to close a sale, but to be able to do so, a more important process must be excellently performed first. This process is called Listing and Prospecting. All sales agents who have been in the industry for quite some time know that this part of the selling process is much more important and a lot harder, than the actual closing of the sale. Closing the deal can actually happen in an instant; in some cases after a brief discussion, a firm handshake, the actual signing of the contract and closing the deal can be concluded in 15 minutes. The listing and prospecting, on the other hand, may take weeks, months and in some cases years before it can actually obtain a fruitful result.

Prospecting and Selling

It would be very ideal for Real Estate marketing companies to hire people who have the patience and skills to find prospects, the mental power to determine the best strategies to look for them, excellent skills to organize their lists of clients and the talents to convince these clients to finally close the deal. Unfortunately, we all know that finding a person who possesses all these great qualities is close to impossible.

Prospecting involves two parts. Finding what to sell and looking for people to purchase it. A common misconception is that finding a buyer is difficult. This may be true up to some extent; truth is, there is a great number of buyers who have the capacity and willingness to buy, you just have to match them with a property that they like—that is, actually, the tricky part. Getting the list of property to be included in your portfolio is very challenging. Especially if your company is on its start-up stage, having enough listing to include in your portfolio will be a very tough undertaking. And, if you do not have enough properties to show your prospective clients, it is likely that only a handful will get your services.

The 363 Think Tank Solution & Guarantee

We, at 363 Think Tank was tasked to design a solution to this problem. This solution has been tested and proven to work excellently which achieved outstanding results that does not only solve the problem of prospecting but eventually increase the sales of the company.

Initially, we developed an entire sales strategy for the company. Since they already have an existing database, we used it to design a program that established a much more attractive system. The idea is to create an impression that the company is professionally managed. Since the best advertising campaign in this industry is through referral and word-of-mouth, we tried to strengthen the image of the company through the program that we developed especially for them.

What we did is to establish the trust of the property owners. Instead of simply listing their property as one of the many properties included in the company’s portfolio, we made a full-length report that discusses all the relevant details of the property. The report basically state the current value of the real estate, why it is valued that way and what can be done to increase its supposed value.

This report practically contains the guideline that empowers the property owner on how to effectively and fruitfully sell their real estate. This report is perceived valuable by the property owners as this gives them everything they need to dispose their property in the best price possible. It is professionally done. It has reliable content and it contains a very realistic recommendation.

Now, you might be asking how this can help the marketing company get more clients, listings and eventually a lot of closed deals. This exact report includes a part where a very subtle suggestion of the best agents that will do justice in selling the property and from what company they belong to. It also includes phone numbers that the clients can call to ask questions, give feedbacks or site concerns. There are also email address, websites and other pertinent information that will direct the clients to the marketing company.

This solution was able to generate overwhelming response from both property owners who are looking for agents and qualified prospective buyers. And as expected, this has tremendously impacted on the company's over-all sales.

Flowchart of factors that gets a house sold Royalty Free Stock Photo


"This program has an outstanding result as owners were fed with knowledge and information about the supplier without the feeling of being forced to do so. At the end of the day, restaurant owners are happy with the free help that they were able to get from the program and at the same time, we were able to establish that our client is not only concerned in getting a business from them."

363
Case study
Restaurant Program

If there is anything that makes most people tick is the feeling that they are being forced to buy something. The least that a marketing person should do is to make it appear that the "decision to buy" is imposed on the potential buyer. Ideally, the best way is to make it appear that the "decision to buy" can be solely attributed to their critical & analytical thinking and decision making skills.

This kind of strategy is what 363 Think Tank developed when they were asked for a marketing solution by a company that supplies restaurant necessities like table clothes, napkins, chef uniforms, etc. With restaurant owners being bombarded by dozens of salespeople every single day, doing all possible marketing methods to get to do business with them, we were asked to design a unique way for restaurant owners and decision makers to get to notice our client.

Instead of directly selling a certain product, 363 Think Tank provided a more sophisticated method of introducing the supplier and its services without actually telling the restaurant owners to do business with them. What we did, initially, is to create a program that will actually help the restaurant owners with their business. We developed a FREE 12-module program intended to improve the existing operation of the restaurant. With program’s main objective of helping restaurant owners improve their business, the idea is to ensure that customers are happy, employees provide quality service and the business is doing very well in terms of profit. These modules, which were offered for FREE, are proven highly valuable and extremely useful by restaurant owners.

Now, the genius behind this program is not entirely dedicated to help restaurant owners with their operation. Take note that our client was not the restaurant owners but the company that supplies materials and products for restaurant use. Intentionally, we included the name of this supplier as co-partner in the distribution of these modules. Unknowingly, the restaurant owners are being made aware of the supplier’s products and services through the scenarios and examples that are indicated in the modules. This is what made this program brilliant. We have also included a number, email address and website that the restaurant owners can call, write or go to in the event that they want further clarification with regard to the program, ask question or post concerns.

This program has an outstanding result as owners were fed with knowledge and information about the supplier without the feeling of being forced to do so. At the end of the day, restaurant owners are happy with the FREE help that they were able to get from the program and at the same time, we were not only able to introduce our client to them we are also able to establish that our client is not only concerned in getting a business from them. In fact, we were able to instil to them that our clients wants to help make their business progresses by providing them with a program and at the same time offering them quality products and outstanding service.